2018 will be the year where Google’s machine learning algorithm RankBrain becomes increasingly smarter.

Expect Google to get more and more intelligent at automatically sniffing out content and links that are unnatural.

As an SEO, this means that you have to significantly raise your standards around quality content and links in order to achieve top search engine rankings. Moreover, Google will continue to elevate the importance of usability and technical SEO factors, such as site security, page speed, mobile friendliness, and navigability.

SEOs will need to collaborate closely with designers and developers to prioritize technical SEO and usability search engine ranking factors to gain a competitive edge.

By Kristopher Jones Founder & CEO, LSEO

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