Voice search queries issues and advantages

Since most voice search queries come in the form of a problem, your SEO marketing strategy can see a big boost if you include specific questions that people ask for quick answers. Assuming those queries are conducted with voice searches, we can respond by building content around the answers to these questions using a conversational approach since this is how people naturally talk. However, traditional SEO focuses on developing the organic presence of a website for specific searches and keyword phrases on computers and mobile devices, whereas AEO focuses on optimizing your business/website for particular queries and answer engines. With regards to local SEO, answer engine optimization becomes even more critical if users are posing the following questions to digital assistants:

While SEO is centered on all of these questions, the future of SEO marketing will be altered by voice search the most due to the shifting landscape of online search towards mobile devices Not only has mobile seen an increasing presence in general online engagement, but mobile search is also dominated by voice searches. This is also the time to focus on structured data since that drives the results in the Google cards that provide direct answers to search query questions. Eric: Will voice search/assistant need to have a database of questions and answers specific for search, or will it index existing content/articles to find the best match?

Voice search results, particularly on Google Home, are often pulled from featured snippets—so focus your content plan around the questions that people near you need answering. Search Engine Optimization has been around ever since the 90's and after more than two decades later it is still here today, but with the evolution of technology it has brought along with it a new type of digital marketing These days, there have been more and more voice searches, which has turned search engines into answer engines” and this requires a different strategy than before. So if you have anything to do with Search Engine Optimization (SEO), you need to prepare for how you are going to try and rank your site's pages so they have a fighting chance to be the chosen voice result when voice technology devices are used - whether it's a voice assistant like Amazon's popular Alexa or the Google Voice Assistant App on your Samsung Galaxy smartphone.

Since the advancement of voice recognition software, this voice-to-text” technology has been integrated in as a basic feature on all modern day mobile devices and recent studies show that consumers are using mobile voice search for local queries three times more than text searches. It is estimated that by 2020, 50% of all search queries will be image or voice searches and by 2021, 8 billion devices will have digital assistants built-in. Smart speakers and voice search are causing Google to experiment more and more with zero results and exact answers to questions.

But the results and answers being returned are what virtual assistants often utilize as their responses for voice search queries, so the tactics explained can help improve both traditional and voice search optimizations efforts. It further reinforces the need to create content that answers questions people ask with voice search. In the US, almost half of adults use voice-controlled digital assistants Assistants are used to find an answer to a specific question whereas the searches we conduct on our desktop may include surfing out of boredom - not necessarily with a clear goal.

You can Ask Stone Temple” SEO & digital marketing questions on Google Assistant and Amazon Alexa devices: Here's how to do it ! If you have any questions or thoughts on the Voice Search for Local Business Study, please contact content@ , or leave a comment below Publishers are welcome to use charts and data, crediting BrightLocal and linking to this report's URL. At Stone Temple Consulting, we recently surveyed more than 900 mobile phone users to find out how they use voice search, and the results give us insight into the way that digital marketing and SEO are changing.

There are many advantages of digital marketing using SEO for voice search The major advantage is that you can tap the wide audience using mobile to search for their questions. We already know that over half of search queries are coming from mobile devices, and Google has found that 20% of mobile searches are voice searches These numbers are likely to grow, so solid mobile optimization is of key importance for incorporating voice search into your overall strategy. Local search is largely about proximity, so make sure that your business is updated in Google and other search engines to help users find directions or look up your business hours.

If SEO is oriented to organic optimisation for specific keywords phrases and content on a desktop or mobile device, AEO focuses on optimising the website for particular queries and answer engines. That's because voice searches predominantly happen on mobile devices, and mobile devices and voice assistants use a variety of search engines. With voice searches becoming more popular, it's time to start optimizing content to be ranked by smart assistants and consumed by end users.

But as voice assistants are starting to become popular with the users, search engines like Google and Yahoo are starting to improve their algorithm. In this exclusive conversation, Jason Barnard, SEO extraordinaire, and Josue Ledesma, Global Content Marketing Manager and writer of this article, will walk you through the rise of voice search, voice assistants, and what that means for SEO and AEO - answer engine optimization. The growth of voice search is forever going to change the landscape of SEO, because of having to incorporate strategy with keywords, key terms, and content that will rank for voice searches being conducted by users.

The growth of voice search is forever going to change the landscape of SEO, because of having to incorporate strategy with keywords, key terms and content that will rank for voice searches being conducted by users.

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