What is Search Engine Optimization Anyway?

What is Search Engine Optimization?  Search Engine Optimization (SEO) is the science of increasing traffic to your web site by improving the internal and external factors influencing ranking in search results. It is a major part of Internet marketing. It is mostly technical in nature. It includes Web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving.

If you do all this right, you will have a Web site capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. Creating a Web site does not just involve technical skills, or copywriting, or links or search engine submission; it involves an intricate blend of several variables woven into the fabric of a Web site. It is difficult to accomplish this type of project without a formal, proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages.

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